Goal conversions in Universal Industry Email List Analytics Okay, let's take a step back first. What do we mean by target conversions? In Universal Analytics you can set conversions with the 'Goals' function. Here's a screenshot of the Industry Email List New Goal screen in Universal Analytics: Screenshot 'new target' in Universal Analytics Screenshot of the 'new target' screen in Universal Analytics. When setting up a goal, you can choose Industry Email List from the following goal types: Destination: you use this for conversions based on a thank you page. For example after submitting a form.

Duration: you use this if you want Industry Email List to measure a conversion when, for example, a visitor is on your website for 5 minutes or longer. Pages/screens per session: you use this if you want to measure a conversion Industry Email List when, for example, a visitor has viewed 3 pages or more. Event: you use this if you want to set a conversion based on Industry Email List an existing event. For example, when a video has finished watching or when a certain button has been clicked. This article focuses on the second option, target type 'Duration'. We use this to set conversions when visitors have been on the website for x number of minutes.

This is what the settings in Industry Email List Universal Analytics look like: Screenshot target type Duration in Universal Analytics Screenshot of the 'new target' screen step 2: Target type 'Duration'. Migrate target type 'Duration' conversions Industry Email List to Google Analytics 4 With GA4, Google has completely moved away from 'Goals'. You now all need to set up conversions via 'Events'. There are no more ready-made target types available. If you want to bring your goals with Industry Email List goal type 'Duration' from Universal Analytics to GA4, a workaround is needed. That is why I have developed a solution that allows you to mimic this functionality relatively easily.